Clik here to view.
Introducing the Sophisticated Marketer’s Podcast: Episode 1 – Content...
I’m excited to present the first episode of the Sophisticated Marketer’s Podcast, a new feature from LinkedIn Marketing Solutions. Every episode I’ll sit down with some of the brightest lights in...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 2 – Using Humor in B2B Marketing
The Sophisticated Marketer’s Podcast is back in action with our second episode. In this episode, we’ll explore the benefits and risks of using humor as part of your B2B marketing strategy. This week,...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 3 – Spearfishing and Big Rocks
We’re keeping the thunder rolling on the Sophisticated Marketer’s Podcast with our third episode. This week’s episode is all about content marketing: How to target an audience, how to measure your...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 4 – Inbound Marketing and Hair...
The Sophisticated Marketer’s Podcast is back with a vengeance for episode four. This time around, we’re talking about inbound marketing, corporate culture, and thought leadership with Mike Volpe. Mike...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 5 – Defining Creative...
Greetings from beautiful Cannes, France where the annual Cannes Lions International Festival of Creativity is currently in full effect. The LinkedIn Clubhouse was right in the middle of the action...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 6 – Creative Brilliance and...
As I’m still reveling in the creative inspiration from the Cannes Lions International Festival of Creativity, I am so very thrilled to present to you episode six of The Sophisticated Marketer’s...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast Episode 7: The Intersection of Data and...
Episode 7 of The Sophisticated Marketer’s Podcast is our final installment around the theme of creative effectiveness in marketing. This episode was recorded live at the Cannes Lions International...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 8 – Personality, Wit and Messy...
Thanks to everyone who is listening to and promoting the podcast! It’s been an incredible success so far, and I’m excited to present episode eight. This time around, I get to talk about personality,...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 9 – Predictive Marketing and...
Thanks for proving your sophistication and joining me again for the Sophisticated Marketer’s Podcast. This episode, I’m joined by Amanda Maksymiw, the Senior Content Marketing Manager for Lattice...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Episode 10 – Storytelling Lessons from...
For this episode of the Sophisticated Marketer’s Podcast, I thought it would be interesting to step away from straight marketing talk and go more to the creative side of things. I had a hunch that an...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Passion, Transparency, and Authenticity...
Now that you’ve had a little break to let the awesomeness of the first season sink in, we’re back with season two of the Sophisticated Marketer’s Podcast. This time out, I tapped a guest whose...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast Greatest Hits: Top 10 Takeaways from...
“What a long, strange trip it’s been.” – The Grateful Dead I started the Sophisticated Marketer’s Podcast with a simple idea: Spend an hour at a time picking the brains of some of the most interesting...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: Building an Owned Media Empire with...
After an awesome time at the MarketingProfs B2B Forum, I’m back in the saddle for Episode 2 of The Sophisticated Marketer’s Podcast Season 2. This episode, we dive deep into building an owned media...
View ArticleClik here to view.
The Sophisticated Marketer’s Podcast: B2B Marketing and Sales Trends with...
Tango & Cash. Starsky & Hutch. 80’s-era Axl and Slash. Sales and Marketing should be best buddies, teaming up to bring awesomeness into the world. Unfortunately, a lot of the time they’re more...
View Article
